Baby Boomer


This article on Teen Culture from a while back completely misses the point about Boomer (born 1943-1960) moms and dads.  They didn’t “keep up with new trends” in the sense of trying to be fans of every new pop group.  Rather, they perceived (correctly, IMO) that music from all the new pop groups was a pale wannabe reflection of the pure glory of the vintage rock of their own day.  And so they condescendingly accepted it and even hummed along with it when their own kids played it.  Boomers enjoy most of their kids’ music precisely because they sense it to be derivative of their own.  Rap of course is an exception.  It is not derivative (but it is also a Generation X (born 1961-1981) phenomenon).  But this is the exception that proves the rule, since this is a genre than many Boomers have not and never will embrace.

As for Mexico, one thing I learned in my recent trip there is that “emo” is a code word for a subculture that we would call “goth,” that is, culturally to the left, whereas the punkers I am sure were standing up for traditional machismo, that is, the cultural right.  In other words, the fist fights were political.

I have recently run into discussions where there is confusion about the date boundaries and sizes of generations. Even the word “generation” can sometimes be up for contention. On the definition of “generation,” I don’t get hot and bothered about it.  The etymological history of the word “generation” is sufficiently broad (having been applied to families, computers, eras, what have you), that people are pretty much free to call any arbitrary cohort group a “generation” if they feel like it.  Most of these definitions, however, are ad hoc.  Even the famous Census Bureau definition of Boomers (which they define as 1946-64) is ad hoc, determined entirely by an arbitrary uptick and then downtick along a broad fertility-rate swell.

Very few of these definitions pretend to adhere to general rules about how social generations arise in history—which is what Bill and I have worked hard to do.  If you would like a definition of a social generation that puts all generations on a level playing field, so to speak, and links generations in some reliable way to historical events and trends, you may like what we have to offer.  But if you don’t care for such a definition, you probably won’t bother.

Now, on how and whether America’s demographics is or is not linked to an “age of austerity.”  This is a question on which I have written a lot.

The demographic challenge facing America is not as severe as the challenge facing near all of the other developed countries (and even some of the developing countries, like China).  The reason is pretty simple: We have a higher fertility rate and we have a higher immigration rate.  Indeed, we are the *only* developed country experiencing  “replacement rate” fertility.  And we are the only developed country whose total population is projected to continue growing (albeit very slowly), and not turn negative, through to the end of the next century.  The U.S. fiscal situation is also helped by the fact that our pay-as-you-go cash pension system is smaller and less generous, relative to GDP, than those of other countries.  But this plus is more than offset by our super-expensive health-care entitlement edifice, which is much more expensive as a share of GDP than any other country’s and is growing faster as a share of GDP.  (I’m very disappointed by Obama’s missed opportunity here, btw.  Rather than fix this broken system, the administration put new fuel into it, made it larger, and then called it “reform.”  But I’m digressing.)

All that being said, it is not true that we don’t face the same adverse demographic trends that these other countries face.  We do, only to a somewhat lesser degree.  We also face it more suddenly than Europe or Japan because we experienced a larger-than-normal swing from a (relatively small) generation of new Silent (born 1925-1942) retirees to a (relatively large) generation of new Boomer retirees.  So whereas Europe and Japan have their “aging” spread out over many decades, the U.S. age wave is all compressed into the just the next two, the 2010s and the 2020s.  This aging will exert a severe multiplier on U.S. entitlement spending (again, Medicare and Medicaid especially) at the worst possible time—since we enter these decades already running vast deficits, with a weak economy, and with new strains on unrelated auxiliary benefit spending, like disability and unemployment.

If you’d like more detail on exactly how our fiscal projections compare to those of other countries, take a look at the presentation of results from our new CSIS study  for Prudential: http://gapindex.csis.org.  I think the numbers speak for themselves.  To read our Op-Ed on the GAP Index that appeared in a recent NYT, see http://www.nytimes.com/2010/10/14/opinion/14iht-edjackson.html.

Finally, on the issue of generational size.  I think I’ve said this before on the: The “baby bust” that America experienced during the most of the Generation X (born 1961-1981) birth years resulted in a sizable dip in the number of births—but this dip is hardly visible anymore when you look today at population by age bracket.  The reason: Immigration.  Gen X is by a sizable margin the largest generation of immigrants per capita of all of today’s living generations.

Take a look at the table (for 2009) I’m inserting below.  It’s shows pretty much the same number of Americans by age bracket until you get to the early wave Boomer (born 1943-1960).  Normally, in a society with more traditional fertility, the number per age bracket would decline sharply across the entire x axis.  So the fact that the line is level until about age 50 is itself a sign of an aging society.  You can also see, anomalously, a slight rise in the late 40s and early 50s, which is a lingering sign of the “boom”—still visible, despite the rising mortality in these brackets.  But clearly it is *not* true that the Xer cohorts today are dramatically smaller than the Boomer or Millennial (born 1982-200?) cohorts.

Chart of US Population by Age group

Chart of US Population by Age group

We’ve always thought that including the 1961-64 cohorts as part of Gen X *clarifies* the generational distinction. This is the group which has no peer connection to the youth rebellion crescendo of the sixties and early seventies. This is also the group that includes so many of the iconic leaders of Gen X (including the guy who gave it its name). Plus, per my reading of the surveys, the arrival of this cohort into each new age bracket—starting with their filling of colleges and the military in the early Reagan years–has coincided with a seismic recognition that something big was changing in that age bracket. I noticed it as a teaching assistant at grad school back in 1980s… we Boomer Teaching Assistants all talked about it. And this was years before I ever thought about writing about generations.

Needless to say, both our chapter on “The 13th Generations” in “Generations” (1991) and our book “13th GEN” (1993) were hugely influenced by this “dazed and confused” leading-edge cohort group, who were then in their late 20s… about where Millennials are today. Boomers, not. Imho.

Nice retrospective on an iconic G.I. (born 1901-1924) actress (b. 1915) who provided the stereotypical suburban mom to Boomer (born 1943-1960).  When I watched the show as a fourth-grader circa 1960, I was more “the Beav’s” age, and my older brothers and cousins were more the age of Wally and Eddie.  The older siblings were steadier, more responsible.  We were all a bit wilder, a bit more risk prone, a bit more into our own little worlds.  When June Cleaver said, “Ward, I’m very worried about the Beaver,” she had reason to be worried.  She would have been terrified if she had known how many of us would later turn out.

I have argued before that “Mad Men” is a fundamentally unhistorical rendition of how most Americans felt and behaved in late First Turning (the High) America.  To summarize, my point was basically that most of the roles are played by Generation X (born 1961-1981) who meticulously “look” like circa-1960 business-world people—but who fail to reflect the authentic mood of the era as it was lived and experienced.  Instead, the actors come across as Gen-Xers dressed in 1960 clothing and trapped in 1960 social mannerisms.  Let me put aside all instance in “Mad Men” where the script is simply impossible—like characters telling each other to “get in touch with their feelings.”  Even aside from such obvious anachronisms, most scenes (to my eye and ear) are suffused with a sense of oppressive tension and cynicism.

Well, in this columnStepanie Coontz (well-known author and first-wave Boomer) begs to differ.  She says that “Mad Men” is an incredibly accurate portrayal of the period.  Yet she says so for reasons which I think pretty much support my own assessment.  She says the show accurately portrays the suffocating gender chauvinism that prevailed in America just before the sexual revolution began to set things right.  I agree that it does this.  And, I would argue, it does this so effectively because the cast is so clearly ill-at-ease in the world they inhabit.  To take contemporary Gen-Xers and thrust them back into 1960 life roles would be tantamount to physically throwing just about anyone into a jail cell.  No one looks comfortable when they are locked up.

I would argue that to portray a period in which everyone feels out of place is probably not an accurate portrayal.  Coontz, of course, may disagree.  She may say that most Americans really were, objectively, miserable in the 1950s.  Most likely what she really means to say is that most Americans, men and women, *should* have felt miserable if they had only known how they were being abused by their own social norms.  But then again most Americans didn’t really come to this understanding until after the ‘60s were over… and after Coontz had launched her writing career.

Ponder the epistemological question.  To what extent should the mood or tone of an era be judged by standards not widely held until after the era was over?  The best way to think about this question is to imagine how Hollywood, in the year 2060, will portray our own America circa 2010.  (The Washington Post Outlook section had a recent essay on exactly this question.)  What horrible injustices will we be accused of tolerating daily?  One can imagine many candidates.  To the left, what may come most easily to mind is how we all routinely ravage the environment; to the right, how we routinely terminate the lives of millions of the unborn.  (Both candidates were mentioned in the Post piece.)  I submit that no one really knows and that to subject our own present-day world to such a radical perspective, which might require each of us to confess crimes to a tribunal organized by the new regime, would not be an accurate representation of what it actually feels like today to live in our world.

Let me bring this discussion back around to generations, turnings, and cyclical versus linear time.  One thing Bill and I discovered many years ago, even before The Fourth Turning appeared, was that most people who really do not like our perspective on history have fairly strong ideological motivations.  These tend to be people whose ideology colors their perspective on history, who see history moving from absolute error toward absolute rectitude, and who (therefore) are really bothered by a view of history that is not linear.  In this view, the idea that there might be something archetypal in a bygone generation or era of history seems bizarre, even perverse.  There can be no archetype for social dysfunction and blatant injustice.  It’s like a disease.  When it’s over, you hope and expect it never returns.

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The Fourth Turning: An American Prophecy

When Boomer (born 1943-1960) GW Bush went to war, it was in traditional land-force “invasion” mode with trumpets blaring.  When Generation X (born 1961-1981) Obama goes to war, it is with multiple levels of stealth, subterfuge, and deniability.  Our assassin predator missions are way up.  Our anti-terror surrogates are training in a still-growing number of countries.  And now—to prevent or at least slow down Iran’s race to get nukes—we are apparently waging a full-scale commando assault just under the radar.  News stories report mysterious explosions in Iranian factories, odd fatal “accidents” befalling top Iranian scientists, faulty alloys showing up in imported equipment, and horribly destructive computer viruses eating away at computers in Tehran.  At some point, I suppose, Iran could just say, OK, we’ll declare war.  But what’s clever about Obama’s approach is that the Iranian leadership may figure that, to declare war without any overt and large-scale aggression, may make them look weak.  I wonder if it will work.

A great book will someday be written about this campaign.  I love the description in the article about how you attack Iranian computers that are deliberately left off the net.  You actually have to get someone to physically insert a thumb drive.  Reminds me of the final scene in “Independence Day.

Two interesting points made in this recent article.

First, when Carroll O’Connor played Archie Bunker, starting in 1971, he clearly played an middle- or even early wave G.I. (born 1901-1924)  The guy looked smoked, somewhere (we Boomer (born 1943-1960) would have guessed) around 60.  Yet O’Connor, age 46, was just barely a G.I. (last cohort, George Bush Sr’s birthyear).    Now flash forward to this new show.  Shatner, age 79 (first-wave Silent (born 1925-1942)), is actually playing the role of somebody younger, somebody age 72.  (The new show is modeled after a wildly popular twitter site, shitmydadsays.com, wherein a 29-year-old relates 140-character epigrams given to him by his father.)

So, I guess I’m just amazed.  These two shows are about the politically incorrect sayings of “old guys.”  One appears nearly 40 years after the other.  But the leading “old guy” actor of the more recent show is born only 6 years after the actor of the first.  Wow.  And Shatner actually looks younger now than O’Connor did back then.

Second, Stuever complains that Shatner’s character is much too tame compared to Archie Bunker and that the show passes up the opportunity to portray a tea-partying Boomer in his 50s today.

These are a couple of serious charges.  Yet it would totally against archetype for Shatner—the very definition of a hip, postmodern Silent elder—to voice the  gruff, hard, unenlightened, and unironic thoughts of Archie.  And why not launch a show about Boomer culture warriors—right or left?  The problem for TV drama is that this phenomenon is simply too serious and too central a part of America’s mood today to be treated in a light mood.  With All in the Family circa 1973, everyone knew (and Boomers certainly knew) that Archie was weak, that his generation’s values agenda was toast, and that Boomers were taking over the culture.  Therefore, Archie could be the butt of jokes.  No one today believes that Boomers are weak in the culture or that their values-wars are unimportant.  Americans of all ages are practically holding their breath.  A funny, mocking TV sitcom about Boomer culture wars today would be like a funny mocking movie about the Great Society or the Apollo Moon Landing or the War on Poverty back in 1970.  Simply unthinkable.  Yes, one could launch a serious, well-reasoned critique of either.  But no one would have considered it funny.  G.I.s are supposed to build, Boomers to think.  Those are the archetypes, and there is nothing to smile about.  Reverse the terms (G.I.s thinking, Boomers doing), and sure you get a ton of laughs a minute.

An interesting generational take-off on All of the Family was That 70s Show—which was also very successful and ran for even more years.  Red, the father, is (probably) a first-year Silent who fought in Korea rather than WWII.  But he is very much a G.I. in nearly all of the same ways as Archie, though not with Archie’s really nasty edge.  Red’s wife, Kitty, is also the G.I. female like Edith, except she’s smarter.  The sadistic/pathetic moments between Archie and Edith are missing, which lightens the comedic effect.  Red and Kitty’s next-door neighbors, Bob and Midge, are total Silent, with all of the outrageous midlife passages and youth-outbreak awkwardness (when they aren’t just playing the bland conformists) you would expect.  The kids of course are all late-wave Boomers.

I have missed (first-wave Boomer (born 1943-1960), radical feminist) Camille Paglia.  She’s so pungent, so smart.  And now I see this: Her total put-down of Lady Gaga and her entire generation—by extension, we would have to say, of her entire Millennial (born 1982-200?).

Paglia’s emphasis on Gaga’s essential a-sexuality reminds me of that famous Rolling Stone expose of the Millennial libido a few years ago, “The Young and Sexless.”  Gaga doesn’t  say a lot that’s interesting or coherent, but she has commented several times that young people can be happy with or without sex.  She is, as Paglia observes, simply indifferent to the question.

What rankles many Boomers like Paglia is the fundamental sense that Millennials show no evidence of experiencing life with the same clarity, passion, depth, authenticity, and desire to break through and outrage as older generations once did.  Paglia is especially bothered by Gaga’s inability to articulate a single coherent feeling or idea—and her fans’ total comfort with that.  Note Paglia uses Madonna (b. 1958) as the positive Boomer foil.

Critics compare her to the outrageous staging of “glam rock” bands like David Bowie in the ‘70s.  But I don’t really see much resemblance.

Anyone care to guess what role, if any, Gaga will play in defining Millennial pop culture?

Glenn Beck has quickly become just about the most polarizing figure in America today.  If Obama has come to represent America’s left brain, Glenn Beck is auditioning to become its right brain.  (I mean that in both senses.)  In a Third Turning (Unraveling), this would be cause for entertainment.  In a Fourth Turning (Crisis), this development takes on a darker, more sinister hue.

The red zone widely reveres Beck—not for who he is (no one really knows that much about the guy), but simply for what he says.  The blue zone widely reviles him—not for who he is or what he says, but rather for what he reflects about what is happening in America today.  The Obama election already seems distant.  For the literati, Glenn Beck is William Butler Yeats’ “rough beast, its hour come round at last, slouching toward Bethlehem to be born.”  See this cute Youtube video from NYC (“Glenn Beck Scares Me”).

He sends the prophets of the secular left into such apoplectic rage that, like Kunstler, they simply shout themselves into incoherence.  The dominant theme of Kunstler’s piece is that prayer “is what people resort to when they don’t understand what is happening to them.”  I’d love to hear Kunstler’s take on Martin Luther King, Jr.’s original 1963 speech.

Kunstler is on firmer footing when he says that Obama’s caution often stems from the fear that any precipitous policy change may trigger a catastrophe.  In 4T-land, one is tempted to walk on tiptoes.  You are on the brink.  Don’t you dare throw the shadow-bank CEOs into prison.  Or raise tax rates on the rich.  Or shove cap-and-trade down the throats of big energy.  Or close down Gitmo.  Or offend Putin.  Or vaporize Ahmadinejad’s new reactors.  The economy may implode (again).  That dreaded WMD may finally be unleashed.   And *then* what will everyone think of your presidency?

True, by behaving (in Kunstler’s unplugged words) “like a weenie,” Obama may end up encouraging the very riptides of history he is trying to evade.  On the other hand, by behaving as Kunstler would urge, we would almost certainly end up in the midst of a crisis  Though perhaps, Kunstler would argue, it would be a crisis we could survive rather than one that we could not—logic that only makes sense to an Ayatollah like Kunstler.  Maybe what really burns Kunstler up about Beck is that they both share the same turning-yearning.

I offer  here two other more even-tempered reflections on the Beck “honor” rally from the Washington Post.

The first, by Kathleen Parker, makes the interesting point that everything about Beck’s message stems from the 12-step recovery program—with a  riveting emphasis on the utter worthlessness and depravity of the speaker.  Glenn Beck, a first-wave Xer (born in 1964), does this with grandiose self loathing:

“Hi. My name is Glenn, and I’m messed up.”

“You know, we all have our inner demons. I, for one — I can’t speak for you, but I’m on the verge of moral collapse at any time. It can happen by the end of the show.”

“You can get rich making fun of me. I know. I’ve made a lot of money making fun of me.”

And some of his lines are just funny, showing that he didn’t become a radio star for nothing.  Parker quotes one of them.  Not coincidentally, it extends the addiction metaphor in a new direction:

“It is still morning in America. It just happens to be kind of a head-pounding, hung-over, vomiting-for-four-hours kind of morning in America.”

The second, by Ruth Marcus, points out that Beck’s rhetoric has found a way to unite the two sides of GOP—the libertarian (business) side with the moral (evangelical) side.  The tea party has never enjoyed such solidarity, with its “black robe regiment” (an allusion to the Prophets archetype during the American Revolution) blasting away from the pulpits.

And to accomplish this, only a cross-over Boomer-Xer voice seems to work.  Beck is Boomer (born 1943-1960) in his bombastic moralism, yet also Generation X (born 1961-1981) in his pessimism about human nature, his fear that everything around us is vulnerable and at risk, his historical revanchism, and his in-your-face bluntness.  His opening lines, announcing that today we talk too much about America’s “scars” and not what makes America “good” is very Xer.  Only a kid who was born the year after MLK’s speech and who grew up in the 1970s would say that.

Glenn Beck and Sarah Palin remind us of the un-pretty side of the Gen-X role in history.  Let me offer a prediction we made in The Fourth Turning(1997):

“By the middle 2020s, the archetypal constellation will change, as each generation begins entering a new phase of life. If the Crisis ends badly, very old Boomers could be truly despised. Generation X might provide the demagogues, authoritarians, even the tribal warlords who try to pick up the pieces.”

If any of this comes to pass, I have no doubt that many of the Xers who fill the role described here will remind us of Beck and Palin.

The original MLK (Artist archetype) appealed to our super-ego.  In front of the Lincoln Memorial, his lofty, grandiloquent words appealed to principle on the eve of an era of economic and aspirational inflation.   In front of the Lincoln Memorial, he was the right man for his time.  Glenn Beck and Sarah Palin (Nomad archetype) appeal to our id.  In front of the Lincoln Memorial, their blunt, sardonic words appeal to honor on the eve of an era of economic and aspirational deflation.  Are they (gulp!) the ineluctable duo for our time?

In no sphere of social life did the brassy me-firstism of America’s Third Turning (Unraveling) manifest itself so conspicuously as in professional sports.  The Nike swoosh, the vast signing and performance bonuses, the limousine loge seats, the intimidating tattoos, the brute physicality and in-your-face attitude, even the very term “free agent”— all of these became iconic symbols, in a celebrity carnival kind of way, of a fundamental mood shift that began in the mid-1980s.  Even the Olympics, which had never before made anybody rich, began generating huge profits.  (Thanks, Peter Ueberroth, for letting McDonald’s start a nifty new game the LA games in 1984: “When the U.S. wins, you win!”)

Now, some twenty-odd years later, it seems that another attitude shift is under way, once again with some of the most interesting signals coming from professional sports.  The tide is beginning to turn on the fighting, the profanity, the performance drugs, the super-lux seats, and the renting of stadium names.  And, as this story shows, pro teams everywhere (though this story in mainly about the DC area) are starting to focus a lot more on how they can give back to the community.

Quote:

“It has changed dramatically,” said Greg Johnson, executive director of the Sports Philanthropy Project, a nonprofit group that studies the impact of charity efforts in the multibillion-dollar industry. “Now it’s a central part of the business model of most franchises.”

Sure, you can say it’s hypocritical and just another way for the franchises to win the popularity of local crowds and national audiences.  But I’m sure many of the athletes and managers are sincere, and in any case why wasn’t this a formula for winning over crowds and audiences ten or twenty years ago?  You could also say it’s just the impact of the Great Recession.  People are tapped out, they don’t want to be reminded of things they can’t afford, and they are aware their communities have bigger needs but smaller public resources to handle them.  This is also true.  But it’s got to be more than that.  Nothing much changed in pro sports during the recession of 1991 or during the slow recovery thereafter.  If anything, the violence and drugs and attitude all got amped up: The overall U.S. rate of violent crime peaked in 1994, while ‘roid use kept spreading to more athletes and bad-ass black jerseys (a color proven to provoke aggression in sports and in war) kept spreading to more franchises.

What’s different, I submit, is that this recession is accompanying a shift from a Third to Fourth Turning (Crisis) mood—with palpable changes in the role the public wants pro athletes to play in their lives and in the way pro teams see themselves.

As Boomer (born 1943-1960) move into the ranks of senior managers/executives, they find it easier than the Silent (born 1925-1942) to “discover” authentic social issues and to promote their teams through involvement in passionate cause marketing.  They are also setting up many of the community foundations and philanthropic service firms that make it easy for wealthy athletes to start their own charities.  Silent executives, who were big-institution professionals, never really understood the personalization of philanthropy.

As Generation X (born 1961-1981) become the successful senior athletes and recently retired veterans, many of them are looking for ways to settle down, get serious, drop anchor in their neighborhood, and do something lasting.  For years, they’ve wanted to spend more time with their kids—and now they can, just at the ages (grade school) at which their kids most need them.  Nothing dovetails better with their rediscovery of family than wanting to spend more time with their kid’s friends, with other kids, with their families, with their friends, and so on.

Meanwhile, year by year, young Millennial (born 1982-200?) fans and players are transforming the audience-athlete interaction.  It’s not just that risk-averse Millennials are less turned-on by the violent and aggressive side of pro sports.  They are also less thrilled by the money-and-business dimension, which was big for Xers.  Millennials want to see more about athletes who can be good parents, neighbors, citizens, and good Samaritans.  Last spring, a Washington Post story about NHL player Brooks Laich (born 1983) stopping on the beltway to help a mother-with-kids change a flat tire—just an hour or so after his team had lost their final playoff game—ranked as this region’s most read and discussed sports story of the year.

This piece in the WP by the “unconditional parenting” guru Alfie Kohn does attack the Twenge thesis.  But it doesn’t put any other thesis in its place, except for the suggestion that we know very little about changes in child raising over time and the implication that nothing much ever happens generationally.  But if this were true, then the substantive criticisms leveled by older people against youth would always be the same.  And of course they are not the same.  Today’s Millennial (born 1982-200?) are put down for being overly sheltered and helicopter-mommed.  But no one was saying that back in the 1970s and 1980s.  They were saying the reverse: That parents were spending no time with kids and letting them grow up on their own, producing a generation of undersocialized savages.  Back then, child psychologists and social policy experts pleaded for more parental involvement.

btw, we quoted heavily from the 1911 Atlantic Monthly letter exchange between the “older” and “younger” generations in our Atlantic cover story back in 1992.  The exchange sounded very much like conversations between Boomer (born 1943-1960) and Generation X (born 1961-1981) back in the mid-1990s… but nothing like exchanges between Xers and Millennials today.

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