The Greenest Generation?

Jan 132010

This article on “The Greenest Generation” makes some interesting points. But you have to understand that this whole idea of changing the world by changing people’s consciousness and thence changing their individual consumer habits is inherently Boomer (born 1943-1960)/Generation X (born 1961-1981) are of the opinion that if you really want to change overall social behavior, impose a universal constraint or incentive—otherwise, leave it alone. Require it of everyone and allow no gaming… otherwise, leave everyone alone.

I guess what I’m saying is that I’m not surprised at the incoherence of the Millennial response to this particular line of questioning. Millennial approach: Try to be absolutely certain about the link between individual behavioral cause and negative social effect; quantify that link; assess universal incentives needed to change behavior and balance losses against gains; finally, enact the solution and police for violators. Boomer/Xer approach: Suggest some personal activity that carries high symbolic resonance (like re-using bags at a supermarket), and then using hortatory language to get many on board. I’m not saying the second approach is bad; it’s sets the table, so to speak. But the Millennials are looking for something different.

Implementing the Millennial solution, you will get maximum results with relatively little individual sacrifice (since everyone will be sacrificing). Implementing the Boom-X solution, you will get disappointing results even with constant haranguing that makes everyone feel miserable.

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Richardboomer

This was a great comparison of Boomer, GenX and Millennial approaches to problems. I paraphrased and used your comments with a reference to this Lifecourse web site to coach a high school staff about how to think about the problem of low grades in their school. 2/3 of students have had at least one D or F in the past two grading periods. I really appreciate all your posts and enjoying reading your comments on recent and current events. Thanks.
jenx67

I began my very gen x career in military public affairs the same year i read coupland. i had a herculon cubicle and a boss who liked to tell me about bloated bodies in the river in saigon. wild times. i developed such respect for other generations. they were lonely times. very few gen xers got civilian jobs in the military during those years. you've given me something new to write about. my gen x civilian memoir of hanging out in the O club. Best of luck, and God's blessings on Duckworth. I followed the blog, Gen X in Iraq for over a year. He finally made it back home to Texas – just as my Gen X nephew ships off.