You may like this ad, or just find it creepy. But it does dramatize the society-wide fantasy of watching Millennial (born 1982-200?) lead a totally sheltered and planned life.

In certain respects, in fact, this is a “Homelander” (the generation to follow the Millennials) commercial before its proper time.  The protectiveness is not portrayed as the result of passionate and committed Boomer (born 1943-1960) parents—but rather as the result of a new “system” that works to protect everyone automatically. The parents’ (midlife Generation X (born 1961-1981)) role is portrayed as a newfangled system that does  its job and waves goodbye. This is more like the attitude we expect during the upcoming First Turning (the High), rather than the current Fourth Turning (Crisis).

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Published:Dec.1997 | Price:$15.95

The Fourth Turning: An American Prophecy

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